Healthcare marketing creative direction — pharma-fluent, MLR-ready. Campaign creative and executive communications that are both compliant and compelling — through every round of review.

Infographic highlighting key achievements: 6 major pharma brands served, including Pfizer and Emergent Biosolutions; 1 accountable creative lead with FDA-compliant execution strategy.
A smiling young woman with long, wavy blonde hair, wearing a red top, standing indoors with a dark wooden door in the background.

Introduction

Healthcare marketing dies in review when creative teams don’t understand the process. I’ve directed campaign creative and executive communications for global pharmaceutical brands inside MLR-governed environments — working directly with clinical subject-matter experts, regulatory reviewers, and C-suite stakeholders to ship work that is both compliant and persuasive.

Capabilities

A female healthcare professional with a stethoscope around her neck showing a tablet to a female patient in a medical examination room.

  • Concept through production for HCP and patient audiences.

  • Translating clinical and technical material into clear visual narratives, in direct collaboration with medical SMEs; MLR/regulatory-fluent copy and design.

  • High-stakes presentations, congress/booth materials, and internal launch communications.

  • Generative AI (Midjourney, Adobe Firefly, Runway) integrated into concepting and production under senior creative judgment, with client-approved usage boundaries.

Collaborate

Experience

As a Creative Director at Eveo and Design Director at frog design (both Capgemini Invent companies), I directed design and art teams producing campaign creative, presentations, and technical proposals for global healthcare clients including Pfizer and Emergent BioSolutions — coordinating C-suite stakeholders and clinical SMEs to scope work, manage risk, and hold brand consistency across global campaigns, with budget authority to $3M and zero overruns.

A woman with long gray hair reading a blue card while standing behind a blue table with two white chairs and a blue mug in front of a cyan background.
Collaborate
Black and white portrait of Dr. Foyekemi Ikyator wearing glasses, with a quote about the complications of Sickle Cell Disease on a red background to the right.

PFIZER

Sickle Cell HCP Education Campaign

Transforming ED physician perceptions through peer-to-peer education platform

View Case Study

EMERGENT BIOSOLUTIONS

Destination Healthy Campaign

Increasing engagement through social-driven travel health awareness

View Case Study
Group of seven young adults in a modern office, some sitting around a table with laptops, two standing near the window, engaging in a discussion.

WALGREENS

AI-Powered Prescription Platform

Streamlining patient enrollment and adherence through intelligent data aggregation

View Case Study
Close-up of two hands gently holding each other, one hand resting on top of the other, with plain clothing in the background.

HILLROM

Everywhere There Is Care Campaign

Unifying acquired brands under single master brand identity

View Case Study
A woman with long gray hair, wearing a white sweater and dark jeans, standing behind a light blue table with a matching mug, reading from a piece of paper against a solid blue background.

COHERUS BIOSCIENCES

Patient Services Digital Platform

Multi-stakeholder platform transforming patient enrollment experience

View Case Study

Planning a launch, rebrand, or congress season? 

claire@clairemorrisdesign.com · 415-305-5452